Blog
Insights on social proof, content marketing, and closing more deals.
Templates
Customer Success Story Template: How to Write One in 30 Minutes
A fill-in-the-blank template for writing a customer success story in 30 minutes — even if you hate writing.
Sales
How to Use Social Proof to Close More Sales
Use testimonials, case studies, and before/after stories at the right moment in your sales process to turn warm prospects into paying customers.
Examples
17 Social Proof Examples for Websites and Landing Pages (That Actually Convert)
Real social proof examples you can steal for your website, landing page, or checkout flow. See what high-converting pages do differently.
Strategy
How to Create a Social Proof Strategy for Your Small Business (That Actually Gets You Clients)
Most small businesses collect testimonials randomly and hope for the best. Here's a repeatable social proof strategy — what to collect, where to use it, and how to turn it into content that converts.
Content Marketing
How to Turn Customer Reviews Into Social Media Posts (in 30 Seconds)
Stop letting great customer reviews collect dust. Here's a simple system to turn any testimonial, DM, or email into 4 ready-to-post pieces of proof content — fast.
Content Strategy
How to Write a Case Study From a Customer Testimonial (Step-by-Step)
Most businesses sit on a gold mine of testimonials and never turn them into the one content format that actually closes deals. Here's how to do it in 30 minutes (or 30 seconds).
Copywriting
How to Write a Before/After Story for Social Media (With Examples)
The 4-part framework for writing before/after posts that actually convert — with real examples across 3 industries.
Customer Success
How to Ask a Customer for a Testimonial (Templates That Actually Get Replies)
Most people never get testimonials because they ask at the wrong time, the wrong way. Here are 5 proven templates and the exact timing that works.
Email Templates
How to Write a Testimonial Request Email (With 6 Copy-Paste Templates)
Learn how to write a testimonial request email that gets replies. Includes 6 proven templates for different situations — clients, customers, beta users, and more.